flexible workload from 4 to 360h
valid certificate in your country
What will I learn?
This New Product Marketing Course teaches you how to research the smart home lighting market, identify target customers, and create specific use cases for a new desk lamp. You will learn to develop clear positioning, value propositions, and messaging, design a full marketing mix, plan a targeted 4-week launch, and monitor key e-commerce metrics to test, improve, and expand a successful product release quickly.
Elevify advantages
Develop skills
- Target segmentation: identify and prioritise high-value customer groups quickly.
- Product positioning: develop clear value propositions and effective messaging in a few days.
- Launch execution: create a 4-week go-to-market plan that generates actual sales.
- Performance analytics: monitor e-commerce KPIs and optimise campaigns swiftly.
- Market research: analyse reviews, keywords, and competitors for practical insights.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.

André FelipePrompt Engineering Student
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