Marketing Products Course
This course equips small business owners with practical skills to launch and scale a loyalty product through customer segmentation, value proposition design, channel-specific campaigns, A/B testing, and a structured 4-week rollout with risk management.

flexible workload from 4 to 360h
valid certificate in your country
What will I learn?
The Marketing Products Course provides a quick, hands-on approach to starting and expanding a loyalty product for a small business. You'll discover how to assess and rank customer groups, develop straightforward value offers, create budget-friendly campaigns tailored to specific channels, conduct basic A/B tests, and organise a targeted 4-week rollout complete with measurements, ways to handle risks, and follow-up actions that transform initial success into consistent outcomes.
Elevify advantages
Develop skills
- Expertise in choosing segments: quickly gauge markets and select lucrative niches.
- Designing value propositions: convert product attributes into straightforward, effective benefits.
- Abilities in channel planning: select affordable channels and develop campaigns that can be tested.
- Proficiency in launch organisation: execute a 4-week trial using efficient monitoring and key performance indicators.
- Knowledge of managing risks: identify marketing hazards promptly and apply clever solutions.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.

André FelipePrompt Engineering Student
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