Marketing Performance & Control Course
This course teaches you to master marketing performance tracking, including ROI and ROAS calculations, dashboard building, benchmark setting, budget optimisation, and creating executive reports from channel data to drive confident revenue growth decisions. Gain hands-on skills for quarterly improvements in Uganda's dynamic markets.

flexible workload from 4 to 360h
valid certificate in your country
What will I learn?
Learn key performance metrics, build datasets, calculate ROI, ROAS, CPA, and break-even points. Benchmark channels, create dashboards, produce executive reports for budget decisions, communicate results, plan tests, and boost performance each quarter in practical ways.
Elevify advantages
Develop skills
- Build ROI dashboards from raw channel data for executive reports.
- Calculate CPA, ROAS, and ROI to assess channel profitability.
- Design budget reallocations using benchmarks and test plans.
- Use benchmarks and funnel data to compare channels and set targets.
- Communicate performance with clear CEO reports and action plans.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.

André FelipePrompt Engineering Student
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