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CRM Analytics Course

CRM Analytics Course
flexible workload from 4 to 360h
valid certificate in your country

What will I learn?

The CRM Analytics Course equips you with hands-on skills to tidy up CRM CSVs, create solid customer groups, and work out key measures like CLV, churn, and engagement. You'll pick up EDA, RFM, predictive scoring, and clustering techniques, then use those insights for focused lifecycle email campaigns. Plus, you'll put together straightforward dashboards, testing strategies, and records to ensure each campaign can be tracked, improved, and expanded easily.

Elevify advantages

Develop skills

  • Clean CRM data: sort out mistakes, remove duplicate customers, and get CSVs ready for quick checks.
  • Build CRM KPIs: figure out CLV, ARPC, engagement, churn, and campaign boost.
  • Segment audiences: use RFM, value, behaviour, and channel sign-ups for spot-on targeting.
  • Design data-led campaigns: run A/B tests, reactivation sequences, and special VIP paths.
  • Create straightforward CRM reports: dashboards, test results, and summaries fit for bosses.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.
André Felipe
André FelipePrompt Engineering Student

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