flexible workload from 4 to 360h
valid certificate in your country
What will I learn?
This short Competitive Landscape Analysis Course teaches you how to define the market scope, map out competitors, and create standard profiles on features, pricing, and go-to-market approaches. You will learn to segment customers, analyse positioning, track trends, and design winning pricing strategies. Build clear reports, executive briefs, and practical go-to-market plans that you can apply right away to make better growth decisions.
Elevify advantages
Develop skills
- Competitor mapping: Quickly identify direct, indirect, and alternative rivals.
- Market positioning: Score competitors and reveal gaps to sharpen your value proposition.
- Pricing strategy: Benchmark rivals and design profitable, testable price tiers.
- Go-to-market planning: Prioritise segments, channels, and demand-generation tactics fast.
- Executive reporting: Turn research into concise CMO-ready reports and slide briefs.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.

André FelipePrompt Engineering Student
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