Trade Show Management Course
This course equips participants with comprehensive skills to effectively manage trade shows, from planning and execution to follow-up, ensuring maximum ROI through strategic goal-setting, engaging booth designs, lead generation, and performance tracking.

flexible workload from 4 to 360h
valid certificate in your country
What will I learn?
The Trade Show Management Course teaches you how to select suitable events, establish clear objectives, and prepare practical budgets using market estimates. You will learn about pre-show promotion, booth design, engaging visitors, and capturing leads that lead to sales. Additionally, you will gain expertise in post-show follow-up, reporting, and nurturing processes to ensure every event is trackable, repeatable, and valuable.
Elevify advantages
Develop skills
- Trade show strategy: set precise SMART goals and match shows with your ideal customer profile.
- Booth design: arrange layouts, manage traffic flow, and create experiences that quickly draw in buyers.
- Lead capture: conduct efficient, integrated badge scanning and qualification ready for CRM.
- Pre-show promotion: develop cost-effective multichannel campaigns that fill your meeting schedule.
- Post-show follow-up: monitor KPIs and implement focused nurture flows that turn leads into sales opportunities.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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