Territorial Marketing Training
Gain expertise in territorial marketing to draw tourists and investors. Master audience segmentation, value propositions, channel strategies, KPI tracking, and stakeholder coordination for data-informed campaigns that boost visits, investments, jobs, and lasting regional growth.

flexible workload from 4 to 360h
valid certificate in your country
What will I learn?
Territorial Marketing Training equips you to develop strong place offers for visitors and investors, segment key audiences, and create value propositions emphasising assets, incentives, and experiences. Master channel selection, campaign and familiarisation trip planning, stakeholder coordination, risk management, and KPI monitoring using practical dashboards, timelines, and reports.
Elevify advantages
Develop skills
- Design territorial KPIs: create clear tourism and investor metrics quickly.
- Analyse competing regions: compare counties and identify growth opportunities.
- Profile audiences: segment tourists and investors using data-driven personas.
- Develop territory value propositions: create targeted messages for visitors and investors.
- Plan actionable campaigns: outline channels, budgets, and stakeholder responsibilities.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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