Strategic Marketing and Communications Course
Gain expertise in strategic marketing and communications tailored for contemporary brands. Master customer segmentation, value propositions, cohesive messaging, integrated channel strategies, and performance KPIs to craft campaigns that boost awareness, engagement, and quantifiable growth in competitive markets.

flexible workload from 4 to 360h
valid certificate in your country
What will I learn?
This course equips you with hands-on skills to segment customers effectively, craft robust value propositions, and develop detailed buyer personas for sustainable products. You will learn to unify brand positioning, produce concise messaging playbooks, and design integrated plans across paid media, PR, CRM, and social channels. Additionally, master setting intelligent KPIs, creating dashboards, and implementing governance structures, roles, and routines to ensure all campaigns remain aligned and trackable for optimal results.
Elevify advantages
Develop skills
- Integrated channel planning: develop coordinated paid, CRM, PR, and social strategies.
- Customer segmentation: create detailed buyer personas and compelling value propositions.
- Unified brand messaging: establish consistent positioning and message frameworks.
- Marketing analytics: select effective KPIs, build dashboards, and measure multi-channel results.
- Governance and workflows: define roles, processes, and playbooks for seamless execution.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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