flexible workload from 4 to 360h
valid certificate in your country
What will I learn?
The Strategic Brand Management Course equips you with a practical toolkit to develop a flavoured sparkling water brand in the US market. You will examine category trends, competitors, and consumers, establish precise positioning, create a cohesive identity system, and develop a 12–18 month activation plan featuring measurable KPIs, governance, and reporting to ensure all efforts are aligned, efficient, and outcome-oriented.
Elevify advantages
Develop skills
- Market analysis: assess size, trends, and competitor opportunities in flavoured sparkling water.
- Audience insights: develop data-informed segments, personas, and usage contexts.
- Brand positioning: formulate clear benefit structures and effective messaging frameworks.
- Brand identity: create distinctive visual, verbal, and packaging elements.
- Activation planning: construct 12–18 month plans with KPIs and ROI-driven strategies.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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