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Sports Event Marketing Course

Sports Event Marketing Course
flexible workload from 4 to 360h
valid certificate in your country

What will I learn?

This course teaches you to research local sports races and tournaments, define value for participants and sponsors, and create attractive sponsorship packages. You will learn to manage timelines, handle tight budgets, run affordable promotions, and leverage social media, community networks, and digital platforms. Additionally, you will establish KPIs, monitor outcomes, and produce post-event reports to enhance retention and expansion.

Elevify advantages

Develop skills

  • Conduct sports audience research: quickly identify and segment local fans, teams, and potential sponsors.
  • Develop sponsorship packages: create value-based tiers and convincing presentations that highlight returns for sponsors.
  • Manage low-budget event activation: organise schedules, recruit volunteers, and design impactful event experiences.
  • Implement content and social media strategies: use targeted posts and funnels to increase registrations effectively.
  • Perform post-event analytics: track key performance indicators, demonstrate sponsor benefits, and encourage repeat partnerships.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor for the Prison System, and the course from Elevify was crucial for me to be selected.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company where I work.
SilviaNurse
Very great course. Lots of valuable information.
WiltonCivil Firefighter

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