Sports Event Marketing Course
Gain expertise in sports event marketing, covering everything from initial research to detailed post-event reporting. Discover how to secure sponsors, analyse audiences, organise cost-effective activations, and measure return on investment. This equips you to increase registrations, boost revenue, and amplify brand influence for local sports events in a practical, hands-on way.

flexible workload from 4 to 360h
valid certificate in your country
What will I learn?
This course teaches you to research local sports races and tournaments, define value for participants and sponsors, and create attractive sponsorship packages. You will learn to manage timelines, handle tight budgets, run affordable promotions, and leverage social media, community networks, and digital platforms. Additionally, you will establish KPIs, monitor outcomes, and produce post-event reports to enhance retention and expansion.
Elevify advantages
Develop skills
- Conduct sports audience research: quickly identify and segment local fans, teams, and potential sponsors.
- Develop sponsorship packages: create value-based tiers and convincing presentations that highlight returns for sponsors.
- Manage low-budget event activation: organise schedules, recruit volunteers, and design impactful event experiences.
- Implement content and social media strategies: use targeted posts and funnels to increase registrations effectively.
- Perform post-event analytics: track key performance indicators, demonstrate sponsor benefits, and encourage repeat partnerships.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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