Nudging in Marketing Course
Gain expertise in marketing nudges to encourage healthier grocery selections and boost sales. Explore behavioural economics, digital design strategies, and A/B testing to create ethical nudges suited to shopper habits in Indonesia and similar markets, ensuring trust and measurable results.

flexible workload from 4 to 360h
valid certificate in your country
What will I learn?
Learn to create ethical nudges steering customers to healthier grocery options in Indonesia. This focused course addresses behavioural biases, online choice design, and hands-on methods for search, product views, cart, and checkout stages. Master A/B testing, performance tracking with solid metrics, and deploying effective nudges while upholding trust and local guidelines.
Elevify advantages
Develop skills
- Design effective nudges for e-commerce platforms.
- Apply behavioural biases to promote healthy choices.
- Optimise digital interfaces for better conversions.
- Conduct efficient A/B tests with reliable metrics.
- Implement ethical nudges respecting user trust.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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