Merchandising & In-Store Promotion Course
Gain expertise in retail merchandising and shop promotions to increase footfall, sales conversions, and average spend. Discover zoning techniques, visual narratives, product clustering, and data-backed KPIs to create compelling in-store setups that convert visitors into repeat buyers. This course equips you with practical strategies to elevate retail environments effectively.

flexible workload from 4 to 360h
valid certificate in your country
What will I learn?
Enhance shop performance through a hands-on programme teaching store and customer assessment, zoning and flow planning, effective product arrangements and displays. Master visual narratives, fitting room and checkout optimisation, plus behavioural cues. Utilise KPIs, A/B testing, and basic tools to implement, track, and refine your merchandising approach continuously.
Elevify advantages
Develop skills
- Assess retail spaces swiftly, including malls, foot traffic, and shopper profiles.
- Craft compelling visual stories for brand-aligned promotions that drive quick sales.
- Design zoning and layouts to guide shopper movement, signage, and fixtures for peak sales.
- Apply product display methods to bundle items, promote cross-sales, and highlight key products to boost spend.
- Track results using KPIs and A/B tests to adjust merchandising strategies live.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... I appreciate everything you do, I've already recommended you to others...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the extra videos really help with learning.

Giulio CarloPrompt Engineering Student
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