Media Buying Course
This course teaches practical media buying skills for running profitable campaigns targeting eco-friendly US shoppers across major platforms like Meta, Google, TikTok, YouTube, programmatic, and CTV, focusing on budgeting, bidding, tracking, and optimization for sustainable growth.

flexible workload from 4 to 360h
valid certificate in your country
What will I learn?
This Media Buying Course offers a practical, fast-paced way to plan and run profitable campaigns for eco-friendly shoppers in the US. You will learn audience research, targeting, and channel selection on Meta, Google, TikTok, YouTube, programmatic, and CTV. You will build budgets, choose bidding strategies, set up tracking, define KPIs, forecast results, and optimise creative, funnels, and landing pages for higher ROAS and sustainable growth.
Elevify advantages
Develop skills
- Audience targeting mastery: pinpoint eco-conscious US shoppers quickly.
- Channel mix strategy: choose Meta, Google, TikTok and CTV for ROI.
- Budget and bidding control: allocate $10K and pick winning bid models.
- Creative and funnel design: align ads, copy and landing pages to convert.
- KPI tracking and optimisation: set CPA, ROAS goals and scale top performers.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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