flexible workload from 4 to 360h
valid certificate in your country
What will I learn?
This short, practical course teaches you how to change business goals into exact research aims, create strong briefs, and set clear KPIs. You will learn to design surveys and interviews, use clever sampling, analyse both numbers and words data, and combine secondary sources to make insights based on evidence, prioritised steps, and a 6–12 month plan that brings real results.
Elevify advantages
Develop skills
- Define clear marketing research problems and KPIs for quick, focused studies.
- Design useful surveys and interviews that get reliable customer insights.
- Analyse survey and qualitative data to create clear, evidence-based segments.
- Turn research findings into prioritised marketing actions and 6–12 month plans.
- Do efficient market and competitor desk research for fast decisions.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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