Marketing Product Manager Training
This course equips you with essential Marketing Product Manager expertise: sharpen positioning, segment customers effectively, develop strong value propositions, design pricing and go-to-market plans, and leverage analytics and testing to boost acquisition, activation, retention, and revenue in B2B SaaS environments.

flexible workload from 4 to 360h
valid certificate in your country
What will I learn?
Gain practical skills to grasp B2B SaaS markets swiftly, identify customer challenges, and create compelling value propositions and messaging. Master market and competitor research, pricing and packaging design, 6-month go-to-market strategies, plus analytics, testing, and feedback systems for confident launches and growth of workflow solutions.
Elevify advantages
Develop skills
- Strategic positioning: develop precise B2B SaaS messaging to secure deals quickly.
- Customer insight: transform pain points into segments, jobs-to-be-done, and key use cases.
- Go-to-market planning: create targeted 6-month plans for acquisition and retention.
- Pricing strategy: formulate, test, and explain clear mid-market SaaS pricing models.
- Analytics and testing: implement metrics, conduct A/B tests, and report results efficiently.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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