Marketing Plan Phases Course
Gain mastery over all stages of a marketing plan, from market research and customer personas to positioning, channel strategies, pricing, KPIs, and execution guides. This equips you to create data-backed campaigns that boost revenue for today's marketing teams and agencies in a practical way.

flexible workload from 4 to 360h
valid certificate in your country
What will I learn?
This course offers a straightforward, step-by-step approach to studying your market, identifying key segments and buyer types, creating strong positioning and value offers, and establishing achievable business and sales funnel goals. You'll discover how to pick the best channels, organise tests, set up useful dashboards, and transform findings into targeted actions with templates, tools, and guides ready for instant use.
Elevify advantages
Develop skills
- Build data-driven marketing goals and KPI dashboards to drive SaaS growth.
- Develop clear positioning, value propositions, and messaging for small marketing agencies.
- Create effective customer personas and buyer journeys to direct campaigns.
- Select and rank growth channels with ICE/RICE methods and tested agency guides.
- Convert strategy to action using clear initiative plans, tests, and KPIs.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... I appreciate everything you do, I've already recommended you to others...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the extra videos really help with learning.

Giulio CarloPrompt Engineering Student
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