Marketing Budget Management Course
Master marketing budget management using clear frameworks for channel planning, ROAS-driven allocation, testing, and attribution. Learn to set KPIs, optimise spend across paid and organic channels, and confidently link every dollar to measurable growth outcomes in a practical way suited for real business needs.

flexible workload from 4 to 360h
valid certificate in your country
What will I learn?
This focused course teaches you to plan, allocate, and optimise marketing budgets across key acquisition and retention channels with clear financial targets, reliable benchmarks, and practical templates. You will learn to map the funnel, set ROAS and CAC thresholds, design tests, manage pilots, prevent fraud, and build a measurement stack linking spend to revenue for confident reallocation and achieving growth goals.
Elevify advantages
Develop skills
- Build ROI-driven marketing budgets by turning revenue goals into smart channel splits.
- Optimise cross-channel spend by reallocating quickly using ROAS, CAC, and clear rules.
- Design and measure tests by launching lean experiments with solid stats and guardrails.
- Map funnel roles by channel to align search, social, SEO, email, and influencers.
- Set up tracking and dashboards to connect ad spend to revenue, LTV, and payback.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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