flexible workload from 4 to 360h
valid certificate in your country
3.8 in rating
What will I learn?
This Marketing Automation Course teaches you how to select and justify the proper platform, create effective email and workflow sequences, develop practical lead scoring, and maintain clean and synchronised CRM data. You will learn to define buyer personas for B2B SaaS, capture and tag contacts accurately, and monitor key funnel metrics to launch, measure, and continuously enhance automated campaigns that generate predictable pipeline.
Elevify advantages
Develop skills
- Build clean CRM synchronisations: real-time, batch, deduplication rules, and data hygiene.
- Design high-converting lead flows: forms, fields, UTM tracking, and lifecycle stages.
- Create powerful automation workflows for trials, nurturing, routing, and win-back.
- Implement B2B SaaS lead scoring models that convert engagement into qualified MQLs.
- Track and optimise funnel metrics with dashboards, A/B tests, and deliverability checks.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... I appreciate everything you do, I've already recommended you to others...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the extra videos really help with learning.

Giulio CarloPrompt Engineering Student
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