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Marketing Automation Course

Marketing Automation Course
flexible workload from 4 to 360h
valid certificate in your country

What will I learn?

This Marketing Automation Course teaches you how to select and justify the proper platform, create effective email and workflow sequences, develop practical lead scoring, and maintain clean and synchronised CRM data. You will learn to define buyer personas for B2B SaaS, capture and tag contacts accurately, and monitor key funnel metrics to launch, measure, and continuously enhance automated campaigns that generate predictable pipeline.

Elevify advantages

Develop skills

  • Build clean CRM synchronisations: real-time, batch, deduplication rules, and data hygiene.
  • Design high-converting lead flows: forms, fields, UTM tracking, and lifecycle stages.
  • Create powerful automation workflows for trials, nurturing, routing, and win-back.
  • Implement B2B SaaS lead scoring models that convert engagement into qualified MQLs.
  • Track and optimise funnel metrics with dashboards, A/B tests, and deliverability checks.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor for the Prison System, and the course from Elevify was crucial for me to be selected.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company where I work.
SilviaNurse
Very great course. Lots of valuable information.
WiltonCivil Firefighter

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