Marketing 101 Course Free
This free Marketing 101 Course equips you with practical, step-by-step skills to define a sharp value proposition, build clear customer personas, and analyse local competitors using simple tools. Learn to apply the 4Ps to a single-store food business, create low-cost promotions, track key metrics in basic dashboards, and turn your findings into an actionable 4–8 week plan that owners can understand and approve quickly.

flexible workload from 4 to 360h
valid certificate in your country
What will I learn?
This free Marketing 101 Course equips you with practical, step-by-step skills to define a sharp value proposition, build clear customer personas, and analyse local competitors using simple tools. Learn to apply the 4Ps to a single-store food business, create low-cost promotions, track key metrics in basic dashboards, and turn your findings into an actionable 4–8 week plan that owners can understand and approve quickly.
Elevify advantages
Develop skills
- Craft clear value propositions and on-brand store or social messaging quickly.
- Apply the 4Ps to a single-location food shop with practical, low-cost tactics.
- Run basic local market research and map competitors using free online tools.
- Build simple customer personas and translate their needs into persuasive copy.
- Track key store metrics in spreadsheets and optimise promos with quick tests.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... I appreciate everything you do, I've already recommended you to others...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the extra videos really help with learning.

Giulio CarloPrompt Engineering Student
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