Market Research Analyst Course
This course provides hands-on training in market research tailored to the Ugandan context, focusing on sustainable household products. Participants will gain expertise in problem definition, data collection methods, analysis techniques, market profiling, and actionable strategy development to support informed business decisions.

flexible workload from 4 to 360h
valid certificate in your country
What will I learn?
The Market Research Analyst Course equips you with practical skills to identify business challenges, set clear research goals, and understand Ugandan consumers for sustainable household products. You will learn to create surveys, interviews, and focus groups, examine qualitative and quantitative data, evaluate market sizes, study competitors, and convert findings into straightforward recommendations, launch strategies, and solid go/no-go choices.
Elevify advantages
Develop skills
- Define research problems: transform business queries into precise research outlines.
- Design efficient surveys and interviews: develop impartial, effective research instruments quickly.
- Analyse data confidently: apply statistics, segmentation, and price sensitivity practically.
- Profile target markets: create buyer profiles and outline distribution channels for eco-friendly products.
- Convert insights into action: prepare go/no-go evaluations, launch plans, and presentations ready for executives.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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