Luxury Marketing Course
This course equips participants with essential strategies for building and growing luxury brands in competitive markets like Kampala and Dubai, focusing on segmentation, positioning, customer experience, pricing, and performance measurement to ensure prestige and profitability.

flexible workload from 4 to 360h
valid certificate in your country
What will I learn?
This Luxury Marketing Course provides a practical guide to establish and expand a premium brand in Kampala and Dubai. Discover wealthy customer segmentation, subtle positioning, pricing and scarcity strategies, superior client experiences, and focused channels like exclusive events, influencers, and personal assistant contacts, along with key performance indicators, monitoring tools, and minimal-data testing approaches to maintain prestige while achieving profitable introductions.
Elevify advantages
Develop skills
- Luxury market mapping: assess size, segment and position brands in Kampala and Dubai.
- Affluent segmentation: define high-value luxury buyer profiles that convert.
- High-touch CX design: create VIP journeys across web, boutique and concierge services.
- Pricing and scarcity: develop waitlists, tiers and value narratives without discounts.
- Luxury launch analytics: monitor KPIs, test channels and optimise limited budgets.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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