Integrated Marketing Communications Course
Gain expertise in integrated marketing communications tailored for sustainable fashion. Create detailed buyer personas, define strong brand positioning, design 3-month campaign plans, unify channels effectively, and apply practical templates, KPIs, and governance frameworks to achieve reliable, impactful marketing outcomes that resonate in Uganda's dynamic market.

flexible workload from 4 to 360h
valid certificate in your country
What will I learn?
This course equips you with a straightforward, hands-on approach to developing unified marketing campaigns for sustainable fashion brands. You will master defining brand positioning, building message pillars, and tailoring content for paid ads, owned media, retail spaces, PR efforts, and social platforms. Leverage ready-made templates, governance systems, and 12-week planning tools to unite your team, monitor key performance indicators, steer clear of greenwashing pitfalls, and deliver steady, trackable results quickly.
Elevify advantages
Develop skills
- Develop 3-month IMC plans with 12-week calendars, channel mixes, and campaign schedules.
- Master brand positioning by creating clear promises, message pillars, and tone of voice.
- Learn audience segmentation to build personas, journeys, and key target groups.
- Align channel strategies across paid, owned, PR, retail, and social for a unified story.
- Implement governance and tools including workflows, asset rules, and KPIs for steady results.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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