Innovation Marketing Course
Dive into innovation marketing tailored for AI products. Learn to dissect competitors, develop precise positioning, pick top channels, and monitor essential KPIs. Craft launch plans that increase sign-ups, improve retention, and deliver measurable revenue gains for your team, ensuring sustainable business expansion.

flexible workload from 4 to 360h
valid certificate in your country
What will I learn?
This course equips you with hands-on strategies to plan and roll out AI-driven products effectively. You'll master audience segmentation, competitor research, compelling value propositions, and optimal channel selection. Gain skills in defining KPIs, conducting efficient experiments, refining campaigns using data, and creating scalable workflows for launches that boost growth and profits.
Elevify advantages
Develop skills
- Master competitor analysis: quickly map features, pricing, and market positioning.
- Excel in KPI and funnel tracking: monitor CAC, ROAS, and activation for growth optimisation.
- Develop high-impact positioning: create clear value propositions and messaging structures.
- Build go-to-market playbooks: plan efficient pre- and post-launch campaigns.
- Target segments smartly: focus on SMB profiles, channels, and key pain points.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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