Go-To-Market Strategy Course
This course equips you with essential skills to develop and execute a successful go-to-market strategy for SaaS products targeting small and medium e-commerce businesses in the US, focusing on market analysis, pricing, positioning, channels, and launch execution.

flexible workload from 4 to 360h
valid certificate in your country
What will I learn?
This Go-to-market Strategy Course teaches you how to craft a clear value proposition, divide up small and medium business e-commerce customers in the US, and gauge your market using solid data. You will learn to create pricing and packages for subscription software as a service, select strong channels for getting customers and partnerships, organise a 90-day launch with definite key performance indicators, handle risks and rules for AI helpers, and develop a useful plan that aids steady growth.
Elevify advantages
Develop skills
- GTM market sizing: get TAM/SAM/SOM right and do precise segmentation for small and medium business e-commerce.
- SaaS pricing: create levels, types, and reductions that increase ongoing income.
- Value prop & positioning: change AI features into straightforward messages ready for conversions.
- Channel strategy: choose and improve high-return customer acquisition and partner efforts quickly.
- Launch analytics: establish KPIs, monitor sales funnels, and adjust GTM in the initial 90 days.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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