flexible workload from 4 to 360h
valid certificate in your country
What will I learn?
Basics of Marketing Course equips you with practical skills to define a clear value proposition, create straightforward messaging for each stage of the sales funnel, and plan effective launch campaigns. You will learn to apply the 4Ps to a smart water bottle, segment and prioritise audiences, analyse competitors, and monitor performance using simple metrics, dashboards, and tests so you can boost results swiftly and assuredly.
Elevify advantages
Develop skills
- Campaign planning: design targeted launch campaigns across main digital channels.
- Market research: conduct quick competitor and customer assessments to inform wise decisions.
- Value proposition: develop clear, testable messages that distinctly set apart your offers.
- Marketing mix: apply 4Ps to price, position, and promote products effectively.
- Performance tracking: create simple dashboards, interpret KPIs, and optimise in brief cycles.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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