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Executive Strategic Marketing Course

Executive Strategic Marketing Course
flexible workload from 4 to 360h
valid certificate in your country

What will I learn?

The Executive Strategic Marketing Course assists you in developing a targeted, sustainable growth strategy for NexaFlow in Brazil. You will discover how to identify valuable market segments, develop a compelling value proposition and positioning, create product-led and account-based marketing efforts, establish precise 12-month goals, select appropriate channels, monitor key performance indicators, and outline a practical roadmap with risk management for steady, quantifiable outcomes.

Elevify advantages

Develop skills

  • Expertise in segment selection: pick high-value B2B niches using thorough TAM/SAM/SOM analysis.
  • Value proposition creation: develop strong positioning tailored for Brazilian B2B SaaS.
  • Go-to-market strategies: quickly assemble product-led growth, account-based marketing, and partnership-driven approaches.
  • Data-informed marketing: establish KPIs, monitoring tools, and tests to boost return on investment.
  • Strategic planning for roadmaps: focus on immediate successes, handle risks, and distribute resources effectively.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your classes are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... I appreciate everything you do, I've already recommended you to others...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the extra videos really help with learning.
Giulio Carlo
Giulio CarloPrompt Engineering Student

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