flexible workload from 4 to 360h
valid certificate in your country
What will I learn?
Data Science for Marketing Course teaches you how to clean and prepare customer and order data, explore profiles, spot seasonality, and build clear dashboards. Learn segmentation, RFM scoring, churn flags, and simple LTV to create actionable audiences. Then measure channel efficiency, design tests, reallocate budget, and implement best practices with reliable tracking and governance for fast, confident decisions.
Elevify advantages
Develop skills
- Customer analytics: quickly profile customers, orders, and seasonality trends.
- Segmentation & scoring: build RFM, churn, and LTV scores for precise targeting.
- Channel performance: measure ROAS, net contribution, and profitable campaign mix.
- Experiment design: set up A/B tests and holdouts to validate marketing ideas fast.
- Activation & governance: push segments to ad platforms with clean, reliable tracking.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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