Customer Relationship Management Training
Master Customer Relationship Management for marketing success in ecommerce. Learn segmentation, lifecycle flows, personalisation, and CRM analytics to boost retention, increase customer lifetime value, reduce churn, and design high-impact campaigns across email, SMS, and paid channels.

flexible workload from 4 to 360h
valid certificate in your country
What will I learn?
Customer Relationship Management Training provides a clear, practical system to understand ecommerce customer lifecycles, build smart segments, and design automated flows for acquisition, onboarding, retention, and win-back. Learn to use data foundations, channel strategy, personalisation, and rigorous testing to improve engagement, increase revenue per customer, and scale high-performing CRM programmes fast.
Elevify advantages
Develop skills
- Lifecycle CRM strategy: map customer journeys and align messages for each stage.
- Segmentation mastery: build RFM and predictive segments to boost revenue quickly.
- Automation flows: design welcome, post-purchase, and win-back journeys that convert.
- CRM analytics: track KPIs, run A/B tests, and optimise campaigns confidently.
- Data-driven CRM setup: structure customer data and channels for scalable growth.
Suggested summary
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