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Customer Loyalty & Retention Course

Customer Loyalty & Retention Course
flexible workload from 4 to 360h
valid certificate in your country

What will I learn?

This course teaches you to convert first-time beauty customers into loyal repeat buyers using targeted personalisation, attractive loyalty perks, and incentives beyond discounts. You will learn to chart the 0-180 day customer path, manage email, SMS, and website campaigns, create cost-effective loyalty schemes, measure vital retention indicators, and roll out a 90-day strategy to increase repeat sales and customer lifetime value.

Elevify advantages

Develop skills

  • Design effective loyalty programmes with tiers, rewards, and rules to encourage repeat purchases.
  • Personalise customer offers using purchase history to suggest products and smart samples.
  • Plan comprehensive retention journeys mapping 0-180 day interactions to promote repurchases.
  • Conduct retention analytics tracking customer cohorts, lifetime value, churn rates, and promotion results.
  • Execute rapid A/B tests on email subjects, rewards, and timing for immediate performance gains.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your classes are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... I appreciate everything you do, I've already recommended you to others...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the extra videos really help with learning.
Giulio Carlo
Giulio CarloPrompt Engineering Student

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