Customer Loyalty & Retention Course
Gain expertise in building customer loyalty and retention for beauty brands. Master the creation of profitable loyalty programmes, personalised offers based on buying history, mapping the full 0-180 day customer journey, conducting A/B tests on campaigns, and monitoring key performance indicators to drive repeat business, higher customer lifetime value, and sustained brand success in competitive markets.

flexible workload from 4 to 360h
valid certificate in your country
What will I learn?
This course teaches you to convert first-time beauty customers into loyal repeat buyers using targeted personalisation, attractive loyalty perks, and incentives beyond discounts. You will learn to chart the 0-180 day customer path, manage email, SMS, and website campaigns, create cost-effective loyalty schemes, measure vital retention indicators, and roll out a 90-day strategy to increase repeat sales and customer lifetime value.
Elevify advantages
Develop skills
- Design effective loyalty programmes with tiers, rewards, and rules to encourage repeat purchases.
- Personalise customer offers using purchase history to suggest products and smart samples.
- Plan comprehensive retention journeys mapping 0-180 day interactions to promote repurchases.
- Conduct retention analytics tracking customer cohorts, lifetime value, churn rates, and promotion results.
- Execute rapid A/B tests on email subjects, rewards, and timing for immediate performance gains.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... I appreciate everything you do, I've already recommended you to others...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the extra videos really help with learning.

Giulio CarloPrompt Engineering Student
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