Marketing Products Course
This course equips small business owners with practical skills to launch and scale a loyalty product through customer segmentation, value proposition design, channel-specific campaigns, A/B testing, and a structured 4-week rollout with risk management.

flexible workload from 4 to 360h
valid certificate in your country
What will I learn?
The Marketing Products Course provides a quick, hands-on approach to starting and expanding a loyalty product for a small business. You'll discover how to assess and rank customer groups, develop straightforward value offers, create budget-friendly campaigns tailored to specific channels, conduct basic A/B tests, and organise a targeted 4-week rollout complete with measurements, ways to handle risks, and follow-up actions that transform initial success into consistent outcomes.
Elevify advantages
Develop skills
- Expertise in choosing segments: quickly gauge markets and select lucrative niches.
- Designing value propositions: convert product attributes into straightforward, effective benefits.
- Abilities in channel planning: select affordable channels and develop campaigns that can be tested.
- Proficiency in launch organisation: execute a 4-week trial using efficient monitoring and key performance indicators.
- Knowledge of managing risks: identify marketing hazards promptly and apply clever solutions.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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