flexible workload from 4 to 360h
valid certificate in your country
What will I learn?
This course equips you with hands-on skills to transform data into more effective marketing campaigns quickly. You will learn to set clear business goals, ready and analyse customer data, develop and assess predictive models, and use scores to improve targeting, testing, and budgeting. Engage with actual datasets, track results, and establish reusable workflows focused on return on investment.
Elevify advantages
Develop skills
- Campaign objective design: convert marketing aims into precise predictive goals.
- Customer data prep: clean, enhance, and create RFM and behavioural features swiftly.
- Predictive model selection: choose, adjust, and evaluate models for marketing uplift.
- Targeting and budget optimization: group, rank, and distribute spending based on scores.
- Experimentation and monitoring: conduct A/B tests and monitor changes, ROI, and lift.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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