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Predictive Analytics for Marketing Course

Predictive Analytics for Marketing Course
flexible workload from 4 to 360h
valid certificate in your country

What will I learn?

This course equips you with hands-on skills to transform data into more effective marketing campaigns quickly. You will learn to set clear business goals, ready and analyse customer data, develop and assess predictive models, and use scores to improve targeting, testing, and budgeting. Engage with actual datasets, track results, and establish reusable workflows focused on return on investment.

Elevify advantages

Develop skills

  • Campaign objective design: convert marketing aims into precise predictive goals.
  • Customer data prep: clean, enhance, and create RFM and behavioural features swiftly.
  • Predictive model selection: choose, adjust, and evaluate models for marketing uplift.
  • Targeting and budget optimization: group, rank, and distribute spending based on scores.
  • Experimentation and monitoring: conduct A/B tests and monitor changes, ROI, and lift.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor for the Prison System, and the course from Elevify was crucial for me to be selected.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company where I work.
SilviaNurse
Very great course. Lots of valuable information.
WiltonCivil Firefighter

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