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Market Positioning Course

Market Positioning Course
flexible workload from 4 to 360h
valid certificate in your country

What will I learn?

This Market Positioning Course teaches you how to examine the ready-to-drink iced coffee market, spot promising customer groups, and create detailed buyer profiles. You will learn to develop clear value offers, solid product placements, and coordinated choices for product, pricing, distribution, and promotion, all while evaluating risks, monitoring results, and making quick adjustments for more successful and durable product introductions.

Elevify advantages

Develop skills

  • Target segment design: swiftly create buyer profiles for ready-to-drink iced coffee purchasers.
  • Market scan: conduct rapid checks on competitors and trends in ready-to-drink iced coffee.
  • Positioning craft: develop clear value propositions and reliable claims for ready-to-drink products.
  • Marketing mix setup: coordinate product, price, place, and promotion with the positioning strategy.
  • Performance tracking: follow key indicators and adjust ready-to-drink positioning using data.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your classes are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... I appreciate everything you do, I've already recommended you to others...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the extra videos really help with learning.
Giulio Carlo
Giulio CarloPrompt Engineering Student

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