Small Business Marketing Plan Course
This course guides small business owners through creating an effective marketing plan for a local coffee shop, covering market research, customer targeting, campaign planning, budgeting, and performance tracking with practical templates and tools.

flexible workload from 4 to 360h
valid certificate in your country
What will I learn?
The Small Business Marketing Plan Course teaches you how to create a practical, data-backed plan for a local coffee shop in the neighbourhood. You will learn to investigate demand in the area, analyse nearby competitors, identify clear customer groups, and develop solid positioning. Employ straightforward tools to organise campaigns, monitor returns on investment, handle a monthly budget of $1,500, and carry out a targeted 3-month action plan using ready-made templates and simple reporting methods.
Elevify advantages
Develop skills
- Local channel strategies: quickly set up email, SMS, Google, and social media.
- Local market research: chart demand, competitors, and neighbourhood information.
- Customer positioning: develop precise value propositions and coffee shop customer profiles.
- Campaign execution: plan, time, and manage repeatable local promotions independently.
- Budget and metrics: allocate $1.5K spending and follow ROI using basic key performance indicators.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.

André FelipePrompt Engineering Student
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