Integrated Marketing Communication Plan Course
This course equips you with the skills to develop a comprehensive Integrated Marketing Communication (IMC) plan tailored for wellness apps, covering audience analysis, strategy formulation, channel selection, budgeting, and performance optimization using practical tools and templates.

flexible workload from 4 to 360h
valid certificate in your country
What will I learn?
This Integrated Marketing Communication Plan Course teaches you how to identify specific target groups for wellness apps, create detailed personas, and outline customer paths from awareness to loyalty. You will learn to establish SMART goals, develop solid positioning and messaging, select and combine effective channels, schedule a 6-month plan, distribute the budget, monitor KPIs, and improve results using practical templates ready for use.
Elevify advantages
Develop skills
- Audience segmentation: define data-driven personas and journeys for wellness apps.
- Channel strategy: design paid, owned, and social mixes that convert fast.
- IMC planning: build a 6-month cross-channel calendar with clear KPIs.
- Budget and analytics: allocate spend, track KPIs, and optimize performance.
- Positioning and messaging: craft value propositions and test winning messages.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.

André FelipePrompt Engineering Student
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