flexible workload from 4 to 360h
valid certificate in your country
What will I learn?
This Persuasion and Influence Course equips you with practical tools to study audience challenges, create convincing messages, and set up effective multi-channel strategies that encourage uptake and loyalty. You will learn key psychology basics, ethical ways to address concerns, straightforward calls to action, and easy testing approaches, enabling you to roll out targeted campaigns, unite internal teams, and demonstrate returns on investment with assurance and transparency.
Elevify advantages
Develop skills
- Quick market research: identify small business email challenges in minutes.
- Convincing messaging: create copy that prioritises benefits to increase feature uptake.
- Multi-channel strategies: plan three-step email and in-app efforts that lead to conversions.
- Addressing concerns: apply psychology to transform doubts about AI marketing into registrations.
- Data-guided refinement: conduct A/B tests, assess returns, and improve convincing campaigns.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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