flexible workload from 4 to 360h
valid certificate in your country
What will I learn?
This Pharmaceutical Marketing Course gives a hands-on look at promoting prescription drugs in the U.S., following the rules, and rolling out new medicines, especially for type 2 diabetes treatments. You'll get to know FDA guidelines, balanced info, limits on off-label use, getting payer approval, pricing, real-world evidence, health economics, and key performance indicators across online, field, and hospital setups. This way, you can create strong, proper, data-backed campaigns that hold up under checks from inside and outside.
Elevify advantages
Develop skills
- Pharma promo compliance: apply FDA, PhRMA, and HIPAA rules with confidence.
- Launch planning: build fast, compliant go-to-market plans for new drugs.
- Value messaging: craft label-aligned claims and high-impact value propositions.
- Market access strategy: shape pricing, payer talks, and formulary positioning.
- Omnichannel tactics: execute and measure HCP and patient campaigns within regs.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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