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Marketing and Relationship Management Course

Marketing and Relationship Management Course
flexible workload from 4 to 360h
valid certificate in your country

What will I learn?

This short course helps you build stronger SaaS client relationships to cut down on churn and increase account value. You will learn to group your portfolios, map client needs by their lifecycle stage, and create targeted communication plans. You will practise setting clear measurable goals, picking the right channels and methods, and using KPIs, A/B testing, and feedback to keep improving your engagement and retention strategies.

Elevify advantages

Develop skills

  • SaaS client insight: map the lifecycle, identify churn risks, and respond quickly.
  • Portfolio segmentation: create 3–4 B2B SaaS segments that boost retention.
  • Relationship objectives: set SMART goals linked to churn, renewals, and upsell.
  • Action playbooks: design practical retention, email, and webinar programmes.
  • Performance optimisation: track KPIs, conduct A/B tests, and improve campaigns.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your classes are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... I appreciate everything you do, I've already recommended you to others...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the extra videos really help with learning.
Giulio Carlo
Giulio CarloPrompt Engineering Student

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