flexible workload from 4 to 360h
valid certificate in your country
What will I learn?
The Automotive Marketing Course provides practical, step-by-step guidance to generate more leads and sales for car dealerships in major Ugandan cities. Learn to assess dealership objectives, divide local customer groups, and develop digital marketing plans with defined budgets and timelines. Create campaigns based on available stock, monitor performance from ads to sales, refine through systematic testing, and implement controls for precise, rule-abiding reports that demonstrate genuine business results.
Elevify advantages
Develop skills
- Build effective car advertising funnels: search, social, video, and retargeting.
- Distribute 30,000 USD media budgets across channels, locations, seasons, and postal areas.
- Divide dealership customers and stock to quickly reach serious car buyers.
- Monitor ad-to-sale results using UTMs, CRM information, return on ad spend, and cost per sale.
- Refine campaigns with A/B testing, dynamic stock ads, and straightforward KPI displays.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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