ICP (Ideal Customer Profile) Strategy Course
This course equips you with practical skills to define and leverage Ideal Customer Profiles (ICP) for more effective sales and marketing strategies, focusing on profiling, personas, segmentation, targeted campaigns, and funnel optimization to drive better business outcomes.

flexible workload from 4 to 360h
valid certificate in your country
What will I learn?
The ICP Strategy Course provides a straightforward, hands-on approach to defining, confirming, and implementing high-value customer profiles quickly. You will learn to create detailed buyer personas, group accounts using company details, assess potential deals, and align purchasing roles to each stage of the sales process. Then, apply these insights to develop targeted messages, channels, and campaigns that increase conversion rates, reduce sales times, and enhance lead quality through data-driven choices.
Elevify advantages
Develop skills
- ICP profiling: quickly develop evidence-based main and supporting ICPs.
- Buyer personas: outline roles, challenges, key metrics, and concerns that influence sales.
- Segmentation: establish company-based categories and focus on accounts that convert well.
- ICP-led campaigns: create value messages, channels, and tactics that boost conversions.
- Funnel impact: connect ICP emphasis to customer acquisition costs, success rates, and sales cycle enhancements.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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