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ICP (Ideal Customer Profile) Strategy Course

ICP (Ideal Customer Profile) Strategy Course
flexible workload from 4 to 360h
valid certificate in your country

What will I learn?

The ICP Strategy Course provides a straightforward, hands-on approach to defining, confirming, and implementing high-value customer profiles quickly. You will learn to create detailed buyer personas, group accounts using company details, assess potential deals, and align purchasing roles to each stage of the sales process. Then, apply these insights to develop targeted messages, channels, and campaigns that increase conversion rates, reduce sales times, and enhance lead quality through data-driven choices.

Elevify advantages

Develop skills

  • ICP profiling: quickly develop evidence-based main and supporting ICPs.
  • Buyer personas: outline roles, challenges, key metrics, and concerns that influence sales.
  • Segmentation: establish company-based categories and focus on accounts that convert well.
  • ICP-led campaigns: create value messages, channels, and tactics that boost conversions.
  • Funnel impact: connect ICP emphasis to customer acquisition costs, success rates, and sales cycle enhancements.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor for the Prison System, and the course from Elevify was crucial for me to be selected.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company where I work.
SilviaNurse
Very great course. Lots of valuable information.
WiltonCivil Firefighter

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