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Product Marketing Strategy Course

Product Marketing Strategy Course
flexible workload from 4 to 360h
valid certificate in your country

What will I learn?

The Product Marketing Strategy Course provides a practical, complete approach to studying your market, identifying ideal customer profiles and segments, and developing clear positioning for AI-powered project management tools. You will learn to create pricing and packaging, organise go-to-market launches, coordinate teams, and conduct data-informed experiments to boost adoption, enhance conversions, and achieve steady growth over 6–12 months.

Elevify advantages

Develop skills

  • Product positioning: Quickly convert research into clear, unique messaging.
  • Go-to-market planning: Develop efficient pricing, packaging, and launch plans.
  • Growth execution: Create 90-day channel strategies that increase trials and income.
  • Metrics and experiments: Monitor SaaS key performance indicators and perform fast, data-based tests.
  • Segmentation strategy: Identify ideal customer profiles and key segments for AI SaaS tools.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor for the Prison System, and the course from Elevify was crucial for me to be selected.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company where I work.
SilviaNurse
Very great course. Lots of valuable information.
WiltonCivil Firefighter

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