Product Marketing Strategy Course
This course equips you with essential strategies for product marketing in AI-powered project management tools, focusing on market analysis, customer segmentation, positioning, pricing, launches, and data-driven growth experiments to drive adoption and revenue over 6–12 months.

flexible workload from 4 to 360h
valid certificate in your country
What will I learn?
The Product Marketing Strategy Course provides a practical, complete approach to studying your market, identifying ideal customer profiles and segments, and developing clear positioning for AI-powered project management tools. You will learn to create pricing and packaging, organise go-to-market launches, coordinate teams, and conduct data-informed experiments to boost adoption, enhance conversions, and achieve steady growth over 6–12 months.
Elevify advantages
Develop skills
- Product positioning: Quickly convert research into clear, unique messaging.
- Go-to-market planning: Develop efficient pricing, packaging, and launch plans.
- Growth execution: Create 90-day channel strategies that increase trials and income.
- Metrics and experiments: Monitor SaaS key performance indicators and perform fast, data-based tests.
- Segmentation strategy: Identify ideal customer profiles and key segments for AI SaaS tools.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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