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Lead Generation Strategy Course

Lead Generation Strategy Course
flexible workload from 4 to 360h
valid certificate in your country

What will I learn?

The Lead Generation Strategy Course teaches you how to research B2B workflow automation buyers, set clear goals and KPIs, and create a practical, high-converting funnel. You will learn to capture, nurture, and qualify leads, select and implement the right channels, develop targeted personas and messaging, measure performance, conduct tests, and follow a 90-day roadmap to build a predictable pipeline for a FlowTrack-style SaaS.

Elevify advantages

Develop skills

  • B2B audience research: identify high-intent segments without internal data.
  • Lead gen KPIs: establish MQL, SQL and CPL targets aligned with SaaS revenue goals.
  • Lead capture funnels: construct landing pages, forms and nurturing that convert quickly.
  • Channel playbooks: execute email, LinkedIn, content and paid campaigns that scale.
  • Testing & roadmap: monitor key metrics and implement a 90-day optimisation plan.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor for the Prison System, and the course from Elevify was crucial for me to be selected.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company where I work.
SilviaNurse
Very great course. Lots of valuable information.
WiltonCivil Firefighter

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