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Lead Generation Strategy Course

Lead Generation Strategy Course
flexible workload from 4 to 360h
valid certificate in your country

What will I learn?

The Lead Generation Strategy Course teaches you how to research B2B workflow automation buyers, set clear goals and KPIs, and create a practical, high-converting funnel. You will learn to capture, nurture, and qualify leads, select and implement the right channels, develop targeted personas and messaging, measure performance, conduct tests, and follow a 90-day roadmap to build a predictable pipeline for a FlowTrack-style SaaS.

Elevify advantages

Develop skills

  • B2B audience research: identify high-intent segments without internal data.
  • Lead gen KPIs: establish MQL, SQL and CPL targets aligned with SaaS revenue goals.
  • Lead capture funnels: construct landing pages, forms and nurturing that convert quickly.
  • Channel playbooks: execute email, LinkedIn, content and paid campaigns that scale.
  • Testing & roadmap: monitor key metrics and implement a 90-day optimisation plan.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.
André Felipe
André FelipePrompt Engineering Student

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