flexible workload from 4 to 360h
valid certificate in your country
What will I learn?
The Lead Generation Strategy Course teaches you how to research B2B workflow automation buyers, set clear goals and KPIs, and create a practical, high-converting funnel. You will learn to capture, nurture, and qualify leads, select and implement the right channels, develop targeted personas and messaging, measure performance, conduct tests, and follow a 90-day roadmap to build a predictable pipeline for a FlowTrack-style SaaS.
Elevify advantages
Develop skills
- B2B audience research: identify high-intent segments without internal data.
- Lead gen KPIs: establish MQL, SQL and CPL targets aligned with SaaS revenue goals.
- Lead capture funnels: construct landing pages, forms and nurturing that convert quickly.
- Channel playbooks: execute email, LinkedIn, content and paid campaigns that scale.
- Testing & roadmap: monitor key metrics and implement a 90-day optimisation plan.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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