flexible workload from 4 to 360h
valid certificate in your country
What will I learn?
This Internal Marketing Course teaches you how to build a strong internal brand, align the workplace culture, and create clear, consistent messaging across all teams. You will learn to segment stakeholders, design targeted communications, plan launches, and manage change using proven frameworks. Utilise data, feedback, and dashboards to measure impact, refine programmes, and design a practical 90-day activation plan that drives lasting engagement.
Elevify advantages
Develop skills
- Build internal brand strategies that align culture, EVP, and external promise.
- Map internal audiences and craft targeted messages for each stakeholder group.
- Design change communications using Kotter, ADKAR, and storytelling tactics.
- Run internal research, track engagement KPIs, and report impact to leadership.
- Plan 90-day internal campaigns with channels, governance, and feedback loops.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... I appreciate everything you do, I've already recommended you to others...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the extra videos really help with learning.

Giulio CarloPrompt Engineering Student
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