flexible workload from 4 to 360h
valid certificate in your country
What will I learn?
This data-driven marketing course teaches you how to transform actual customer behaviour into accurate segments, create a solid data model, and craft targeted campaigns that drive results. You'll learn to install tracking tools, set key performance indicators, conduct A/B and holdout tests, and improve outcomes using straightforward dashboards. You'll receive ready-to-use templates, real-world examples, and a practical case study on home fitness e-commerce to implement the lessons right away.
Elevify advantages
Develop skills
- Build actionable customer segments: turn raw data into clear, usable profiles.
- Design smart A/B tests: set hypotheses, samples, and winning success metrics.
- Track full-funnel performance: implement pixels, UTMs, and ROI dashboards.
- Plan targeted campaigns: align audiences, messaging, KPIs, and budget quickly.
- Use real market data: set justified assumptions and benchmarks for home fitness.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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