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Data-Driven Marketing Course

Data-Driven Marketing Course
flexible workload from 4 to 360h
valid certificate in your country

What will I learn?

This data-driven marketing course teaches you how to transform actual customer behaviour into accurate segments, create a solid data model, and craft targeted campaigns that drive results. You'll learn to install tracking tools, set key performance indicators, conduct A/B and holdout tests, and improve outcomes using straightforward dashboards. You'll receive ready-to-use templates, real-world examples, and a practical case study on home fitness e-commerce to implement the lessons right away.

Elevify advantages

Develop skills

  • Build actionable customer segments: turn raw data into clear, usable profiles.
  • Design smart A/B tests: set hypotheses, samples, and winning success metrics.
  • Track full-funnel performance: implement pixels, UTMs, and ROI dashboards.
  • Plan targeted campaigns: align audiences, messaging, KPIs, and budget quickly.
  • Use real market data: set justified assumptions and benchmarks for home fitness.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor for the Prison System, and the course from Elevify was crucial for me to be selected.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company where I work.
SilviaNurse
Very great course. Lots of valuable information.
WiltonCivil Firefighter

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