flexible workload from 4 to 360h
valid certificate in your country
What will I learn?
The CRM Analytics Course equips you with hands-on skills to tidy up CRM CSVs, create solid customer groups, and work out key measures like CLV, churn, and engagement. You'll pick up EDA, RFM, predictive scoring, and clustering techniques, then use those insights for focused lifecycle email campaigns. Plus, you'll put together straightforward dashboards, testing strategies, and records to ensure each campaign can be tracked, improved, and expanded easily.
Elevify advantages
Develop skills
- Clean CRM data: sort out mistakes, remove duplicate customers, and get CSVs ready for quick checks.
- Build CRM KPIs: figure out CLV, ARPC, engagement, churn, and campaign boost.
- Segment audiences: use RFM, value, behaviour, and channel sign-ups for spot-on targeting.
- Design data-led campaigns: run A/B tests, reactivation sequences, and special VIP paths.
- Create straightforward CRM reports: dashboards, test results, and summaries fit for bosses.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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