flexible workload from 4 to 360h
valid certificate in your country
What will I learn?
The Brand Equity Building Course provides a straightforward, hands-on guide to developing a high-end eco-friendly cleaning brand over three years. You will discover how to establish a precise positioning, define achievable targets for awareness, preference, and NPS, create an effective investment strategy, and integrate campaigns, content, retail, CRM, and influencers using solid research, assessment, and testing methods for enduring, profitable brand expansion.
Elevify advantages
Develop skills
- Brand strategy design: develop high-end eco-friendly positioning that captures market share.
- 3-year brand roadmap: create practical plans, budgets, and channel distributions quickly.
- Brand measurement: establish KPIs, conduct tests, and convert data into straightforward growth actions.
- Stakeholder buy-in: prepare ROI arguments and presentations that obtain top-level brand funding.
- CRM and loyalty: set up retention, referral, and NPS initiatives that increase customer lifetime value.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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