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Brand Equity Building Course

Brand Equity Building Course
flexible workload from 4 to 360h
valid certificate in your country

What will I learn?

The Brand Equity Building Course provides a straightforward, hands-on guide to developing a high-end eco-friendly cleaning brand over three years. You will discover how to establish a precise positioning, define achievable targets for awareness, preference, and NPS, create an effective investment strategy, and integrate campaigns, content, retail, CRM, and influencers using solid research, assessment, and testing methods for enduring, profitable brand expansion.

Elevify advantages

Develop skills

  • Brand strategy design: develop high-end eco-friendly positioning that captures market share.
  • 3-year brand roadmap: create practical plans, budgets, and channel distributions quickly.
  • Brand measurement: establish KPIs, conduct tests, and convert data into straightforward growth actions.
  • Stakeholder buy-in: prepare ROI arguments and presentations that obtain top-level brand funding.
  • CRM and loyalty: set up retention, referral, and NPS initiatives that increase customer lifetime value.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor for the Prison System, and the course from Elevify was crucial for me to be selected.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company where I work.
SilviaNurse
Very great course. Lots of valuable information.
WiltonCivil Firefighter

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