flexible workload from 4 to 360h
valid certificate in your country
What will I learn?
This short, practical course teaches you how to transform raw customer data into solid predictions and clear revenue results. You will cover data cleaning, feature creation, models for conversions and revenue, uplift methods, causal analysis, A/B tests, and ROI calculations, along with putting models into use, watching them, and managing them properly so you can run data-based campaigns surely and follow actual business outcomes.
Elevify advantages
Develop skills
- Build marketing ML pipelines: clean data, create features, avoid leakage quickly.
- Model conversions and revenue: adjust, calibrate, and interpret tree-based models.
- Plan uplift tests and causal experiments to show real campaign effects.
- Convert scores to actions: group customers, allocate budget wisely, and rank channels.
- Track changes, ROI, and key measures with dashboards for ongoing model management.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... I appreciate everything you do, I've already recommended you to others...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the extra videos really help with learning.

Giulio CarloPrompt Engineering Student
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