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Direct Marketing Campaigns Course

Direct Marketing Campaigns Course
flexible workload from 4 to 360h
valid certificate in your country

What will I learn?

This Direct Marketing Campaigns Course teaches you how to set clear goals, create valuable customer groups, and plan a 6-week email and SMS campaign that brings in results. You will learn about designing offers, personalising messages, and testing creatives, along with timing, automation, and following rules. It also includes targeted market research for eco-friendly kitchen items and a practical way to monitor key performance indicators, improve ongoing campaigns, and report actual outcomes quickly.

Elevify advantages

Develop skills

  • Campaign planning: develop a 6-week direct marketing plan that gets implemented.
  • Segmentation strategy: identify high-value groups for email and SMS that respond quickly.
  • Offer and messaging: create personalised, testable offers for email and SMS.
  • Channel orchestration: set up automated email and SMS sequences without causing annoyance or breaking compliance.
  • Performance optimization: monitor KPIs, conduct A/B tests, and adjust campaigns in real time.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor for the Prison System, and the course from Elevify was crucial for me to be selected.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company where I work.
SilviaNurse
Very great course. Lots of valuable information.
WiltonCivil Firefighter

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