Direct Marketing Campaigns Course
This course equips you with practical skills to design, execute, and optimize direct marketing campaigns using email and SMS, focusing on eco-friendly kitchen products, from goal-setting and segmentation to performance tracking and compliance.

flexible workload from 4 to 360h
valid certificate in your country
What will I learn?
This Direct Marketing Campaigns Course teaches you how to set clear goals, create valuable customer groups, and plan a 6-week email and SMS campaign that brings in results. You will learn about designing offers, personalising messages, and testing creatives, along with timing, automation, and following rules. It also includes targeted market research for eco-friendly kitchen items and a practical way to monitor key performance indicators, improve ongoing campaigns, and report actual outcomes quickly.
Elevify advantages
Develop skills
- Campaign planning: develop a 6-week direct marketing plan that gets implemented.
- Segmentation strategy: identify high-value groups for email and SMS that respond quickly.
- Offer and messaging: create personalised, testable offers for email and SMS.
- Channel orchestration: set up automated email and SMS sequences without causing annoyance or breaking compliance.
- Performance optimization: monitor KPIs, conduct A/B tests, and adjust campaigns in real time.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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