Customer Acquisition Cost (CAC) Course
This course equips you with essential skills to calculate, optimize, and manage Customer Acquisition Cost (CAC) for fitness and B2C subscription apps, covering fundamentals, paid channels, modeling, influencer strategies, and practical 90-day plans.

flexible workload from 4 to 360h
valid certificate in your country
What will I learn?
Master Customer Acquisition Cost through a focused, practical course that teaches you how to define CAC, model unit economics, and set realistic benchmarks for fitness and B2C subscription apps. Learn the mechanics of paid social and search channels, creative and landing page optimisation, influencer and referral tactics, and monetisation of owned channels. Build CAC models, conduct 90-day experiments, manage risk, and track the right metrics using clear dashboards and decision rules.
Elevify advantages
Develop skills
- CAC fundamentals & unit economics: master LTV, payback, and CAC:LTV quickly.
- Paid social & search optimisation: sharpen targeting, creatives, and landing pages.
- CAC modelling & forecasting: build lean scenarios, payback, and revenue impact.
- Influencer & owned-channel ROI: structure deals, track CAC, and scale winners.
- 90-day CAC optimisation plan: run tests, reallocate budget, and manage risk.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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