flexible workload from 4 to 360h
valid certificate in your country
What will I learn?
The Archetypes in Branding Course provides a practical approach to defining clear emotional results, selecting suitable primary and supporting archetypes, and transforming them into a steady personality and voice. You will learn research techniques, user grouping, creative guidance, and messaging structures to make your wellness or lifestyle app seem focused, reliable, and easily identifiable at every interaction point.
Elevify advantages
Develop skills
- Archetype strategy: select and explain brand archetypes that suit your market quickly.
- Brand voice design: convert archetypes into clear, consistent writing for all platforms.
- Messaging frameworks: create commitments, slogans, and main messages that persuade.
- Emotional positioning: chart user paths to emotions and refine brand results.
- Creative direction: guide designers with visuals and content matching archetypes.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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