flexible workload from 4 to 360h
valid certificate in your country
What will I learn?
The Customer Engagement Analytics Course equips you with practical skills to map customer journeys, define lifecycle stages, and track performance across email, social media, web, and ads. Learn key metrics, build realistic datasets, analyse cohorts, design tests, and set KPI frameworks to optimise campaigns, boost retention, and confidently report results using clear dashboards and a focused measurement plan.
Elevify advantages
Develop skills
- Customer journey mapping: design high-impact, cross-channel e-commerce paths.
- Engagement metrics mastery: track social, email, web, and ads KPIs that matter.
- Data-driven insights: analyse funnels, cohorts, and segments to fix drop-offs fast.
- Experiment design: run A/B tests and campaigns tied to clear, realistic KPIs.
- Optimisation playbooks: refine targeting, messaging, and UX to lift LTV and ROI.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... I appreciate everything you do, I've already recommended you to others...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the extra videos really help with learning.

Giulio CarloPrompt Engineering Student
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